Brian Strong wants the end of the Lockout ASAP. Not even as a basketball fan, but for shoes business too. Any way… Basketball Never Stops… right?
Michael McCarty reports for USA Today:
Nike is thinking along the same lines. One of their TV spots, which aired before halftime of Sunday night’s NFL game, is under the slogan “Basketballneverstops.” James and Dallas Mavericks star forward Dirk Nowitzki are among the featured NBA players in action.
“Like all basketball fans, we look forward to the lockout being resolved,” Nike spokesman Brian Strong said.
“But in the interim, we also know that basketball never stops. Through our campaign, we are celebrating the never-ending spirit of the game and the players who love it.”