According to USAToday.com, basketball shoe industry marketers like Nike, Adidas or Under Armour could lose $500 millions if the season is cancelled.
Michael McCarthy reports for USAToday.com:
Basketball shoe marketers such as Adidas, Nike and UA, and national retailers such as Foot Locker, could lose up to $500 million in sales if the 2011-12 NBA season is wiped out, says Marshal Cohen, chief industry analyst at the worldwide market research company NPD Group. That’s roughly 25% of the $2 billion basketball sneaker market, Cohen said.
Adidas could lose up to half of its $250 million to $300 million in sales generated annually from licensed NBA merchandise.