Rumor: Nike, Adidas & Under Armour could lose $500 million if there’s no NBA season

According to USAToday.com, basketball shoe industry marketers like Nike, Adidas or Under Armour could lose $500 millions if the season is cancelled.

Michael McCarthy reports for USAToday.com:

Basketball shoe marketers such as Adidas, Nike and UA, and national retailers such as Foot Locker, could lose up to $500 million in sales if the 2011-12 NBA season is wiped out, says Marshal Cohen, chief industry analyst at the worldwide market research company NPD Group. That’s roughly 25% of the $2 billion basketball sneaker market, Cohen said.

Adidas could lose up to half of its $250 million to $300 million in sales generated annually from licensed NBA merchandise.

Advertisements
This entry was posted in 1 NBA, 1 Rumors and tagged , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s