Rumor: Nike, Adidas & Under Armour could lose $500 million if there’s no NBA season

According to, basketball shoe industry marketers like Nike, Adidas or Under Armour could lose $500 millions if the season is cancelled.

Michael McCarthy reports for

Basketball shoe marketers such as Adidas, Nike and UA, and national retailers such as Foot Locker, could lose up to $500 million in sales if the 2011-12 NBA season is wiped out, says Marshal Cohen, chief industry analyst at the worldwide market research company NPD Group. That’s roughly 25% of the $2 billion basketball sneaker market, Cohen said.

Adidas could lose up to half of its $250 million to $300 million in sales generated annually from licensed NBA merchandise.

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